This is the story of how 120VC became #OliveGreen! In 2001, 120VC’s very first website was designed by Daniel Castro and the color scheme was Olive Green. In 2005, we went through a branding exercise with a firm called Sargent and Berman in Los Angeles, where they designed our very first logo. Our first logo was and continues to this day to be Olive Green.
After the crash of the U.S. financial market in 2008, the leadership team was working closely every day to ensure our survival… At some point our beloved Jake Roig said… “Listen, I bleed Olive Green, that’s why I know we are going to get through this! Since then, every iteration of the leadership team has used this term to pick us up, to focus and to celebrate.
In 2015, J. Scott started using the term publicly and in social media as a rally cry. In May of 2016, the leadership team defined the term Olive Green to empower our recruiters and make them the ambassadors of our culture. #OliveGreen!!!